Lolita Fashion is comprised of a number of styles, of which Gothic Lolita; Sweet Lolita; Classic Lolita; Punk Lolita; and Princess Lolita are among the most well-known. The clothes are made of high-quality materials, with excellent workmanship and attention-to-detail. Cotton is a particularly popular fabric.

All of the Lolita dresses are adorned with bows, ruffles and lace. Eyelet lace is used extensively, but not to the exclusion of other laces. Hemlines are invariably trimmed with lace. The dresses vary from knee-length, above-the-knee length, to full-length. They can be sleeveless, have short (usually puffed) sleeves, or they can have long sleeves. Necklines can be high, low, round or square; and some are criss-crossed with ribbon. Petticoats or frilly bloomers are worn underneath the different types of dresses to provide structure. Corsets may be worn to accentuate and define the shape.